Show
Tue
16.00
Studio Kvarnholmen
PR agency
Cheap Monday Website
Download high-res images of the show.
Cheap Monday was born in 2004 as an alternative for people who wanted fashionable jeans but didn't agree with the increasing prices of the brands which were popular at the time. The first 800 pairs with the characteristic skull logo hit the market in 2004. Since then, the production has reached a new level in terms of pieces as well as in product range. Today Cheap Monday carry main collections for men and women as well as three in-season drops/season. The collections also include baby, accessories, glasses, underwear and shoes. Cheap Monday can be found in more than 35 countries, in about 1 800 stores around the world.
Inspiration A/W12:
For A/W12 we are slowing down, focusing on the long cycles and evolution in nature. We have chosen a naturalistic approach, looking at the periodic table, natural history, DNA and fossils. This outlook has shaped the denim washes and effects as well as serving as inspiration for prints and colours.
We found Eastern philosophy a fitting complement when looking for inspiration for the collection. Great patience and discipline leaves tracks as a contemporary martial arts influence. The balance of mind, spirit and body can also be spotted in an active wear touch, the paperbag waists, folded layering, kimono shaped tops and wide trousers.
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Tue, 31 Jan | 16.00 |
