Stockholm S/S 14

Mayla

Image by Mayla


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Swedish graphic designer Marlene Abraham founded her label Mayla in 2010. She has always had a keen eye for style, shape and form so the leap from graphic to fashion design came quite naturally. The collection is made out of timeless, feminine pieces, designed to become all-time wardrobe favourites.

A/W 2013 - "Hitchcock Muses"
This season Mayla enters the cinematic world of Alfred Hitchcock offering a contemporary take on some of his favorite muses referencing Tippi Hedren, Grace Kelly and Kim Novak. The mood is dark and edgy, a tribute the psychological subtleness of his leading ladies. Quirky bird prints and different textures create an eclectic mix of silk jacquard knits, metallic bouclé, feather lace and sheer silk pleats, topped with jewellery by Ericson Beamon for Mayla.

Mayla A/W 13

Photos by Kristian Löveborg

All photographs from the shows are property of ASFB and copyright Kristian Löveborg. All usage are reserved for editorial purposes and no commercial purposes. For further agreements and format discussions please contact: info@kristianloveborg.com

S/S 13

Photos by Kristian Löveborg

All photographs from the shows are property of ASFB and copyright Kristian Löveborg. All usage are reserved for editorial purposes and no commercial purposes. For further agreements and format discussions please contact: info@kristianloveborg.com

Mayla Collection A/W 12

Photos by Kristian Löveborg

All photographs from the shows are property of ASFB and copyright Kristian Löveborg. All usage are reserved for editorial purposes and no commercial purposes. For further agreements and format discussions please contact: info@kristianloveborg.com.

Mayla Collection S/S 12

Photos by Kristian Löveborg