Show
Wed
20.00
Mercedes- Benz Fashion Pavilion Kungsträdgården
PR agency
Jung Relations
Contact - Alexander Stempel
Telephone - +46 8 410 55 650
Download high-res images of the show.
Tiger of Sweden’s history started in 1903 in Uddevalla, a small town on the Swedish west coast. The brand has its foundation in a strong confection tradition and solid tailoring skills refined for over 100 years.
In 1993 the brand was repositioned with a clear vision of “taking the suit from the bank to the street”. Since then, Tiger of Sweden has gone from being a tailoring brand for gentlemen to become an international design brand, including men’s, women’s and Jeans collections with a wide range of shoes and accessories.
Tiger of Sweden attracts a creative citizen, who moves effortlessly and in style between different cosmopolitan environments, an independent individual that loves the clean, wellfitted tailored cut, with high quality and modern Scandinavian attitude.
Tiger of Sweden breathes “a different cut” – a symbol for a different mindset that implies a constant ongoing development, both designwise and intellectually. The unexpected combinations of silhouette, cuts, materials and details have given the brand its unique position.
Tiger of Sweden works in close collaboration with the best fabric mills available, developing its own fabric designs that create the brand’s uniqueness. Combining materials with a clean cut based on craftsmanship creates the unique and beloved Tiger fit, whether it is a suit, blazer or a pair of jeans.
Agents and distributors today distribute Tiger of Sweden in 20 countries. Tiger of Sweden is available in 48 branded stores.
A/W 12
Tiger of Sweden presents “New Heroes”, the Autumn-Winter 2012 collection. The main theme for the collection is Stockholm vs. Berlin, a love story and a reflection of the differences between the two cities. The harder, darker and edgier Berlin night, where the urban rebel and underground culture was born, contrasted by the cleaner, brighter and softer Stockholm day with its minimalistic heroes. The differences between the two cities are also reflected in the colours of the collection: black, white and grey tones accentuated by colours such as burgundy, orange and ink blue, are all part of the colour palette. The minimalistic and softer shapes join the harder and edgier silhouettes to create the ultimate Autumn-Winter 2012 Tiger of Sweden look.
|
Wed, 01 Feb | 20.00 |
