Stockholm A/W 12

Whyred

Image by Whyred


On Facebook  On TWITTER  Website


Established on the style values of the modernist, Whyred is a combination of clean lines, neat shapes and contemporary details. Influenced by the music and art scenes, the design concept, like the client, has an intellectual appreciation for these genres of inspiration.

Inspiration is always drawn from the iconic style of the 1960s Mods and an expression taken from The Who’s manager, Pete Meaden represents the Whyred design philosophy; “Clean living under difficult circumstances”. Faithful to the simplicity of postmodern aesthetics, Hjort has creates classic, wearable designs with a modern twist that are Whyred’s signature.

Theme and inspiration for Whyred Autumn/Winter 2012
Forrest
The depth of a mystic and ruff, yet colourful forest, with all its shapes and colours, in contrast to the extreme modern implements of man-made architecture.
A painting of Caspar David Friedrich, or a silvercube building placed in the middle of the forest.
An architectonic or human contrast against the nature’s organic and vivid lines.

Mon, 30 Jan | 15.00  

Liljevalchs Konsthall


Whyred Collection A/W 12

Photos by Kristian Löveborg

All photographs from the shows are property of ASFB and copyright Kristian Löveborg. All usage are reserved for editorial purposes and no commercial purposes. For further agreements and format discussions please contact: info@kristianloveborg.com.

Whyred Collection S/S 12

Photos by Kristian Löveborg