Acne

"After midnight the moon set and I was alone with the stars. I have often said that the lure of flying is the lure of beauty, and I need no other flight to convince me that the reason flyers fly, whether they know it or not, is the aesthetic appeal of flying."

                                                                   Amelia Earhart


Acne
Acne is the result of a fusion between jeans and fashion. Acne unites innovative jeans styles with a versatile wardrobe for men and women, ranging from basic cotton t-shirts, to tailored jackets, luxurious accessories and shoes. In the creative process a great emphasis is put on quality, material, design, comfort and durability. By designing simple, functional clothes, Acne aims to create a modern framework for individuality.
 
Design Philosophy
Acne makes clothes that are designed to enhance and strengthen the style and personality of the wearer. The clothes are designed to give, not to take energy from the individual. The philosophy behind the brand is that, while every collection forms a concept, each piece can still be worn separately and effortlessly be mixed with other brands to create an individual style. The design process is still directed by founder and creative director Jonny Johansson.

Acne - the Awards
Acne has received all major Swedish design awards. In 2000 Acne received the ELLE magazine’s “ELLEN award” for “Designer of the Year”. In 2003 the company won the Café Magazine fashion award and in 2004 Acne received the “Guldknappen award” for best design, from the major Swedish fashion magazine “Damernas Värld”. The following year, 2005, Acne was presented with ELLE magazine’s “ELLEN award” for “Denim Designer of the Year”, in 2007 Acne’s Creative Director Jonny Johansson received King magazine’s award for “Most Influential Person in Menswear Design”, and in 2008 Acne once again received ELLE magazine’s “ELLEN award” for “Designer of the Year” followed 2009 with a second fashion award from Café Magazine. Acne is the only fashion brand in Sweden to ever receive all six awards.

Acne retailers and wholesale
Acne is sold at more than 650 stores in 40 countries. Among the well known stores that carry the collections are Lane Crawford in Hong Kong, Penelope in Italy, Browns Focus, Harrods and Liberty in London, Colette and Le Bon Marché in Paris, Barney’s, Jeffrey and Opening Ceremony in New York and Isetan in Tokyo. In order to conduct worldwide sales Acne today has offices/showrooms in Copenhagen, Oslo, New York, Paris, London, and Stockholm.

http://www.acnestudios.com/