Dagmar
House of Dagmar is a young Swedish fashion company. Since the label Dagmar was launched in the Spring of 2005, it´s ARTY CHIC style have been widely recognized by the fashion industry as well as the press throughout Europe, United States and Asia and have received several prestigious awards. The company is run jointly by three sisters - all with notable background within Swedish and international fashion industry.
Design philosophy
The design is characterized by a style best described as arty chic. The garments from Dagmar stand out with their unique (special) combination of high quality, trendiness and sensuality. The collections unite glamour and tailoring with the finest materials. The air, the colors and the patterns are found primarily in the Art Deco period of the 20’s and 30’s. Motion pictures, architecture, art, music and dance inspire to the decadent touch. The feminine sensuality adds a fascinating mysticism to every Dagmar item. Many of the garments are hand-knitted or have added hand-made details. Safeguarding the craftsmanship and to make use of valued traditions from the past, are important parts of the creative process when developing the collections. The principal source of inspiration - and muse - is the sisters’ late grandmother by the name Dagmar. She was herself a tailor and inspired the sisters to develop their interest for fabrics and design at young age.
Awards
Dagmar launched their first collection in the Spring of 2005. In August 2005, the label was appointed as “Rookie of the year” by the Swedish Fashion Council. In September 2005, Dagmar received the prize “Garbohatten”, an award in the name of Greta Garbo, presented by the Swedish department store PUB. In February 2006, the Swedish edition of the fashion magazine Elle appointed Dagmar “The Newcomer of The Year”. In August 2007, Dagmar was praised by Gen Art-NY as a successful new designer label and was invited to participate in “Fresh Faces in Fashion” during the fashion week in New York. The prize included participation in the New York Fashion Week’s opening show. 2008 nominated to the best designer of the year by Swedish Elle magazine.
Founders and management
Dagmar was founded by the Swedish sisters Kristina Tjäder, Karin Söderlind and Sofia Malm. Kristina Tjäder is designer, educated at ESMOD École Superieur de la Mode in Paris. Previously, she has worked for Christian Lacroix, H&M (Hennes & Mauritz) and other swedish brands. Karin Söderlind supervised purchasing and product development for H&M during eight years and has been operating as a brand manager and PR-consultant for many years. Sofia Malm, a textile economist, is Dagmar’s head of sales with many years of experience in retailing.
Design philosophy
The design is characterized by a style best described as arty chic. The garments from Dagmar stand out with their unique (special) combination of high quality, trendiness and sensuality. The collections unite glamour and tailoring with the finest materials. The air, the colors and the patterns are found primarily in the Art Deco period of the 20’s and 30’s. Motion pictures, architecture, art, music and dance inspire to the decadent touch. The feminine sensuality adds a fascinating mysticism to every Dagmar item. Many of the garments are hand-knitted or have added hand-made details. Safeguarding the craftsmanship and to make use of valued traditions from the past, are important parts of the creative process when developing the collections. The principal source of inspiration - and muse - is the sisters’ late grandmother by the name Dagmar. She was herself a tailor and inspired the sisters to develop their interest for fabrics and design at young age.
Awards
Dagmar launched their first collection in the Spring of 2005. In August 2005, the label was appointed as “Rookie of the year” by the Swedish Fashion Council. In September 2005, Dagmar received the prize “Garbohatten”, an award in the name of Greta Garbo, presented by the Swedish department store PUB. In February 2006, the Swedish edition of the fashion magazine Elle appointed Dagmar “The Newcomer of The Year”. In August 2007, Dagmar was praised by Gen Art-NY as a successful new designer label and was invited to participate in “Fresh Faces in Fashion” during the fashion week in New York. The prize included participation in the New York Fashion Week’s opening show. 2008 nominated to the best designer of the year by Swedish Elle magazine.
Founders and management
Dagmar was founded by the Swedish sisters Kristina Tjäder, Karin Söderlind and Sofia Malm. Kristina Tjäder is designer, educated at ESMOD École Superieur de la Mode in Paris. Previously, she has worked for Christian Lacroix, H&M (Hennes & Mauritz) and other swedish brands. Karin Söderlind supervised purchasing and product development for H&M during eight years and has been operating as a brand manager and PR-consultant for many years. Sofia Malm, a textile economist, is Dagmar’s head of sales with many years of experience in retailing.
Press contact
PR Agency: House of DagmarContact: Karin Söderlind
Telephone: +46 (0) 705 82 60 44
E-mail: karin@houseofdagmar.se
Website: http://www.houseofdagmar.se
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Collection A/W 10
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Collection S/S 10
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