Fifth Avenue Shoe Repair

Opening of New Concept Store

Fifth avenue shoe repair celebrates the opening of their new concept store at Mäster Samuelsgatan 2 in Stockholm. The architectural interior has been developed by architectural bureau Guise where the ambition has been to transfer the design process of Fifth avenue shoe repair into shapes and forms in a 2 floor store environment.

The label is inspired by an old shoemakers shop in London that has gone from generation to generation passing on knowledge in craftsmanship and traditions of this old profession. Since classic tailoring, pattern making and authentic knowledge always stays a priority and a necessity in the collections this label was named FIFTH AVENUE SHOE REPAIR in 2004.

Fifth avenue shoe repair was founded 2004 by Astrid Olsson and Lee Cotter, and started as a very delicate experiment in knitwear and jersey showing only ladies styles. It has now evolved into a full ladies and men's brand. Fifth avenue is proudly presented in stores such as Selfridges in London, Barney's in USA, Galeries la Fayette in Berlin, IT in HongKong, Daily Projects in South Korea, Supermarket in Amsterdam, Opening Ceremony in NY and LA and many more.

Astrid Olsson has a background of patternmaking and sewing and a traditional tailors exam before taking her fashion design exam at Textile School of Fashion in Borås, Sweden.

Lee Cotter is self-taught in terms of design and has his training through working as a buyer and freelance designer for different men’s brands.