Odeur

Odeur A/W 2010 - Unisex

Tales of Undefined Gravity
Based on the concept of an undefined gender and uncertain times, Odeur presents it’s seventh collection named Tales of Undefined Gravity, a story that continues to challenge conventional notions of how basic garments are constructed.

Using a dark scale of colors, this collection is made rich and easy by its mix of materials as well as by subtle details of metallic silver. A playful relationship to the silhouette, a focus on details and unexpected cuttings characterizes the unisex collection. Focusing on the possibility of adjusting shapes and details in the garments of Autumn/Winter 2010, Odeur has created a wide range collection that presents styles like loose knitted garments, tailored blazers, handcrafted boots and more.

A brief history
Odeur was founded in Stockholm in 2006 as a brand experiment, using a specific white, light and clean scent instead of a visual logotype to label the graphic and dramatic, yet playful garments. The first collection included a few t-shirt styles that where distributed amongst a few initial clients in Sweden and Japan. Today Odeur is designed by Petter Hollström and Gorjan Lauseger and has spread to over 12 countries, selling jeans, outerwear, accessories and high fashion clothing. The collection is represented at, amongst others, Harvey Nichols in Hong Kong, Oki-Ni in London and on-line, and Temporary Showroom in Berlin.

For more information and for PR-showrooms, please visit odeur.se or send an e-mail to contact@odeur.se.

www.odeur.se