Max Factor Award
The global make-up brand Max Factor honour one Swedish fashion designer every year with The Max Factor Award. A fashion show is one of the most important channels for a designer to reach her or his target audience, but also one of the most expensive. The Max Factor Award covers all expenses of the show from models to lights and sound. View a teaser of Max Factor TV here.
LOVISA BURFITT RECEIVES THE MAX FACTOR AWARD 2010
Lovisa Burfitt
The third annual scholarship since the launch of the Max Factor Award in 2008 is presented to the extremely talented Lovisa Burfitt. The award enables emerging talents who have already demonstrated a maturity in fashion design and a potential for future distinction in the fashion industry, to communicate their brands via the production of a catwalk show on schedule at Mercedes-Benz Fashion Week. A fashion show is one of the most important marketing activities for a designer to reach important media and buyers, but also one of the most expensive. The Max Factor Award covers all catwalk expenses including PR, location, models, sound and lights.
Lovisa Burfitt is a designer who through her unique design language and her versatile talent has the capability to be both serious and playful in her creations, says Elisabeth Hagelberg Sales & Marketing Director Max Factor Sweden.
Lovisa Burfitt is inspired by eccentric personalities and “la garçonne”. Her coming winter collection is created with inspiration from surreal pieces by artists such as Claude Cahun and Séraphine de Senlis. The collections include both jersey and woven pieces. She mixes rough, washed out fabrics with sheer silk and thin jersey and has an obsession with perfect finish and little handmade details.
It feels very honouring to receive this award. The Max Factor Award has first and foremost given me the financial possibility to show my creations during Mercedes-Benz Fashion Week. Considering the theme of the collection, it is a fantastic opportunity to get the chance to work with Tomas Lenneryd and his team and with quality products like Max Factor, says Lovisa Burfitt.
Lovisa graduated from Beckmans School of Design in 1998 and launched Burfitt. During 2001 she was invited as guest student to the Royal College of Art in Stockholm and chose to concentrate on her job as a fashion illustrator. In 2003 she re-launched Burfitt in Paris. Today Burfitt is represented at respected retailers in Asia, USA and Europe. She has been nominated for and received several prices, been part of both national and international projects and has had many exhibitions.
THE JURY’S MOTIVATION
Lovisa Burfitt is a designer in our time who dares to question, challenge and take fashion to new creative dimensions. Her unique design language and versatile talent is consistently in her creative process and her playfulness is what is needed in an overly serious world. She is a talent that Sweden should be incredibly proud of and Max Factor therefore wants to give her the opportunity to come home to Stockholm and show her work.
Max Factor is one of the principal sponsors of Mercedes-Benz Fashion Week for the sixth season in succession. The global make-up brand has a tradition of cooperation with international fashion weeks, and is also one of the sponsors of Milan Fashion Week. Max Factor is an important part of Mercedes-Benz Fashion Week, both as a sponsor of the entire event and in taking responsibility for the make-up at the show for many of the participating designers
Press Release: Max Factor Award - Lovisa Burfitt Final ( |
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