Stockholm A/W 12

Press information

For information about specific brands, please see press contact under each designer. High-res images will be available for download after the show under each designer. Just click the "download the presskit"-link.
For general information about the week please contact our press contacts.


Noomi Rapace to open Mercedes-Benz Fashion Week

Monday 30 January marks the start of three days packed full of fashion shows when the Mercedes-Benz Fashion Week gets underway in Stockholm. This season, the award-winning actress Noomi Rapace will be opening the event. The 2012 Mercedes-Benz Fashion Week in Stockholm runs from 30 January to 1 February. The event will be officially opened by actress Noomi Rapace who will cut the inaugural ribbon in conjunction with the opening show put on by Altewai.Saome, winner of this year’s Max Factor Award.

- It is tremendously exciting that Noomi Rapace will be opening the Mercedes-Benz Fashion Week. She is one of our brightest international stars and a true ambassador for Swedish fashion, says Gunilla GrĂĽbb, project manager for the Association of Swedish Fashion Brands.

Around 30 fashion houses and designers will be showing their new collections during the event, including Filippa K, Rodebjer, Tiger of Sweden, J.Lindeberg, Whyred, Lexington, Cheap Monday, Carin Wester and V Avenue Shoe Repair.

The opening ceremony takes place in the Stora Salongen at Berns on Monday 30 January at 12:00.

For more information please contact:
Karolina Skande, Patriksson Communication, tel. +46 (0)8 - 528 01 973